{"id":794,"date":"2012-01-31T15:17:56","date_gmt":"2012-01-31T20:17:56","guid":{"rendered":"http:\/\/mirthwerx.com\/?p=794"},"modified":"2013-02-25T22:14:11","modified_gmt":"2013-02-26T03:14:11","slug":"press-release-action-doesnt-need-violence-say-catch-the-monkey-creators","status":"publish","type":"post","link":"http:\/\/www.mirthwerx.com\/index.php\/blog\/2012\/01\/31\/press-release-action-doesnt-need-violence-say-catch-the-monkey-creators\/","title":{"rendered":"Press Release: Action Doesn\u2019t Need Violence, say Catch the Monkey Creators"},"content":{"rendered":"

Action Doesn\u2019t Need Violence, say Catch the Monkey Creators<\/strong><\/p>\n

Exciting non-violent action iPhone game can be enjoyed by the whole family<\/strong><\/p>\n

Burlington, Canada \u2013 January 31, 2012<\/em> \u2013 Catch the Monkey launches today in the Apple App Store.\u00a0 This innovative game bucks the action-game trend of using violence to overcome obstacles.\u00a0 In Catch the Monkey, adorable and curious monkeys invade an elderly farmer\u2019s field.\u00a0 Players help remove them by using a variety of humorous and non-violent tools.\u00a0 Game developer Mirthwerx found this radical approach so conceptually difficult, that it almost didn\u2019t happen.<\/p>\n

<\/p>\n

\u201cWe\u2019re steeped in a gaming culture of violence.\u00a0 It was hard to break free and think of new solutions,\u201d says co-designer Thomas Henshell.\u00a0 \u201cEven mobile hits considered family-friendly contain cartoon violence.\u00a0 Plants vs. Zombies has shooting of zombies, while Angry Birds has the crushing of pigs.\u201d<\/p>\n

Artist and co-designer Alex Lin recalls the early design dilemmas, \u201cThe monkeys are like toddlers: cute, curious, and always getting into trouble.\u00a0 With this artistic direction it was clear the player cannot harm the monkeys.\u00a0 We discarded numerous concepts before one day discovering the key while observing a parent.\u00a0 When toddlers are doing something they shouldn\u2019t, parents will shake a rattle to shift the child\u2019s attention.\u00a0 Parents have been using distraction for centuries! \u00a0With this distraction concept, we knew we could move forward and make a great game!\u201d<\/p>\n

But how would players feel about a non-violent action game?\u00a0 Thomas responds, \u201cWe know people may think non-violent means non-fun.\u00a0 This was a huge hurdle.\u00a0 It wasn\u2019t about merely coming up with non-violent solutions, but coming up with fun and engaging non-violent solutions.\u00a0 The distraction mechanic makes for an enjoyable experience that can get quite intense.\u00a0 Yet, beneath the cute, funny visuals, is a game of serious depth.\u00a0 There is plenty of challenge even for the veteran gamer.\u201d<\/p>\n

Focus group testing results were extremely positive.\u00a0 \u201cWhen we saw players giggling, jumping out of their seats, or yelling at the monkeys, we knew we were on to something,\u201d says Alex.\u00a0 \u201cIt was difficult, but it feels great to create something families around the world can enjoy.\u201d<\/p>\n

Catch the Monkey is a casual action game featuring:<\/p>\n

* 7 types of monkey with over 4,000 frames of hand-drawn animation<\/p>\n

* 10 unique tools to unlock like bubble gum, cardboard box, and paper bags<\/p>\n

* Use gestures to flick bananas, fling a rubber ducky, or swipe a feather to tickle a monkey<\/p>\n

* Collect stars to purchase over 20 upgrades and special abilities<\/p>\n

* A comical story across 35 levels<\/p>\n

###<\/p>\n

ABOUT MIRTHWERX<\/p>\n

Located in Burlington, ON, Canada, Mirthwerx was founded in 2011 to create high-quality, engaging electronic entertainment for iPhone, Android, and Playbook.\u00a0 If you\u2019d like more information about this topic, or to schedule an interview with founder Thomas Henshell, please call 905-331-7117 x200 or contact LordYabo below.<\/p>\n","protected":false},"excerpt":{"rendered":"

Action Doesn\u2019t Need Violence, say Catch the Monkey Creators Exciting non-violent action iPhone game can be enjoyed by the whole family Burlington, Canada \u2013 January 31, 2012 \u2013 Catch the Monkey launches today in the Apple App Store.\u00a0 This innovative … Read More »<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"","footnotes":""},"categories":[206],"tags":[13,17,18,30,64,79,80,81,82,91,93,97,107,113],"class_list":["post-794","post","type-post","status-publish","format-standard","hentry","category-catch-the-monkey-2","tag-android-game","tag-app-store","tag-apple","tag-catch","tag-game-development-2","tag-ipad","tag-ipad-game","tag-iphone","tag-iphone-game","tag-mirthwerx","tag-mobile","tag-monkey","tag-press","tag-release"],"yoast_head":"\nPress Release: Action Doesn\u2019t Need Violence, say Catch the Monkey Creators - MirthWerx<\/title>\n<meta name=\"description\" content=\"Action Doesn\u2019t Need Violence, say Catch the Monkey Creators Exciting non-violent action iPhone game can be enjoyed by the whole family Burlington, Canada\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mirthwerx.com\/index.php\/blog\/2012\/01\/31\/press-release-action-doesnt-need-violence-say-catch-the-monkey-creators\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"LordYabo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mirthwerx.com\/index.php\/blog\/2012\/01\/31\/press-release-action-doesnt-need-violence-say-catch-the-monkey-creators\/\",\"url\":\"https:\/\/www.mirthwerx.com\/index.php\/blog\/2012\/01\/31\/press-release-action-doesnt-need-violence-say-catch-the-monkey-creators\/\",\"name\":\"Press Release: Action Doesn\u2019t Need Violence, say Catch the Monkey Creators - 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